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Rakesh Roy

Services

Paid acquisition, measured properly.

Every engagement starts the same way — with an audit, because I won't quote on an account I haven't seen.

01

Meta Ads

Facebook & Instagram campaigns that stay profitable at scale

Full-funnel Meta advertising — from creative testing frameworks to catalogue and retention campaigns — built around contribution margin, not platform ROAS.

Best for: D2C and ecommerce brands spending ₹1L+ per month

02

Google Ads

Capture the demand that's already searching for you

Search, Performance Max, Shopping and YouTube — structured so you can see exactly which query, product and audience earns its keep.

Best for: Businesses with existing search demand or a product catalogue

03

Tracking & Analytics

Finally trust the numbers you're making decisions on

GA4, server-side tracking, conversion APIs and clean attribution — so platform numbers reconcile with what actually hit your bank account.

Best for: Anyone whose platform ROAS doesn't match their revenue

04

Funnels & CRO

Make the traffic you already pay for convert harder

Landing pages, offer structure and conversion-rate work. The cheapest performance win is almost never a new campaign — it's the page the campaign points at.

Best for: Accounts with decent traffic and disappointing conversion rates

02—Ways to work together

Three engagement models.

Monthly retainer

Ongoing management of one or more channels. Best when you're spending consistently and want compounding improvement.

Fixed-scope project

A tracking rebuild, an account restructure, or a funnel overhaul. Defined deliverable, defined price, defined end date.

Audit & strategy sprint

Two weeks. I tear the account apart, document what's wrong, and hand you a prioritised plan your team can execute alone.

03—Questions

The usual questions.

Retainers typically start at ₹40,000 per month depending on scope, spend and number of channels. One-off audits are a fixed fee. I'll quote on the call once I know what's actually involved — no packages priced before I've seen the account.

Tracking and structural fixes show up within two to three weeks. Meaningful performance change usually lands in 30 to 60 days, because that's how long it takes to gather statistically honest test data at most spend levels.

Below roughly ₹50,000 a month in ad spend, a retainer rarely pays for itself. In that case I'd suggest a one-off audit and strategy session instead, so you get the thinking without the ongoing cost.

I do. I take a limited number of clients specifically so that nothing gets handed to a junior. You have my direct line, not a ticketing system.

No. Percentage-of-spend pricing rewards me for spending more of your money, which is a bad incentive. Flat monthly retainer, agreed up front.

Access to your ad accounts and analytics, your product or service economics, and honesty about what has already been tried. That's genuinely it for the first two weeks.

Next step

Let's find out where your budget is leaking.

A 30-minute call. I'll look at your account live and tell you the three things I'd change first — whether or not we work together.

Book a free audit callEmail instead

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