2 client slots open
I turn ad spend into predictablerevenue — not just impressions.
Freelance performance marketer for founders and business owners. I build Meta and Google campaigns, tracking and funnels that you can actually forecast from.
Ad spend managed
Brands served
Average ROAS
In performance marketing
01—The problem
Spending more every month, learning less every month.
Most accounts I audit are not broken because of creative or bidding. They are broken because nobody can tell which rupee did the work.
01
You can't tell what's actually working
Platform ROAS says one thing, your bank account says another. Attribution is guesswork, so every scaling decision is a coin flip.
02
Costs creep up, results stay flat
CPMs rise, the same campaigns keep running, and the account slowly stops being profitable — quietly, over months.
03
Agencies report activity, not outcomes
Decks full of impressions and engagement. No line connecting the spend to revenue, margin, or a single decision you can make.
02—What I do
Four things, done properly.
No 30-service menu. These are the levers that move a paid account.
All services03—Selected work
The numbers, and how they happened.
Every case study below shows the challenge, the strategy, what was actually executed, and the result.
All case studies04—How it works
Audit. Strategy. Launch. Scale.
- 01Week 1
Audit
I go through your account, tracking, landing pages and offer. You get a written breakdown of what's leaking money — yours to keep either way.
- 02Week 2
Strategy
Targets, budget allocation, creative angles and a measurement setup we both trust. Agreed before anything is spent.
- 03Weeks 3–4
Launch
Campaigns go live in structured tests. Clean naming, clean tracking, one variable at a time so results mean something.
- 04Month 2+
Scale
Kill what loses, compound what wins, expand into new channels once the unit economics hold. Weekly reporting in plain language.
Who you'd be working with
You get me. Not an account manager.
I've spent eight years inside ad accounts — agency side and freelance. I take on a small number of clients at a time because performance marketing is not a set-and-forget discipline. When you message, I'm the one who replies.
06—In their words
What clients say.
“The first thing Rakesh did was tell us our tracking was wrong and that our real ROAS was lower than we thought. Nobody had ever led with bad news before. Six months later it's the best-performing channel we have.”
Founder
Founder · D2C skincare brand
“We'd been through two agencies. The difference here is that every report explains a decision, not an activity. I always know why the budget moved.”
Marketing Head
Head of Marketing · B2B services firm
“He turned down extra scope twice because he didn't think it would move the number. That's when I knew we'd keep working together.”
Co-founder
Co-founder · Edtech platform
Free resource
The Ad Account Leak Checklist
The 23-point checklist I run on every account I audit. Most brands find at least four things costing them money in the first pass.
- The tracking checks that invalidate most ROAS reports
- Account structure mistakes that quietly cap scale
- Where budget leaks between campaign and landing page
One email with the file. No sequence, unsubscribe any time.
07—Questions
Before you book a call.
Retainers typically start at ₹40,000 per month depending on scope, spend and number of channels. One-off audits are a fixed fee. I'll quote on the call once I know what's actually involved — no packages priced before I've seen the account.
Tracking and structural fixes show up within two to three weeks. Meaningful performance change usually lands in 30 to 60 days, because that's how long it takes to gather statistically honest test data at most spend levels.
Below roughly ₹50,000 a month in ad spend, a retainer rarely pays for itself. In that case I'd suggest a one-off audit and strategy session instead, so you get the thinking without the ongoing cost.
I do. I take a limited number of clients specifically so that nothing gets handed to a junior. You have my direct line, not a ticketing system.
No. Percentage-of-spend pricing rewards me for spending more of your money, which is a bad incentive. Flat monthly retainer, agreed up front.
Access to your ad accounts and analytics, your product or service economics, and honesty about what has already been tried. That's genuinely it for the first two weeks.
Next step
Let's find out where your budget is leaking.
A 30-minute call. I'll look at your account live and tell you the three things I'd change first — whether or not we work together.
Usually replies within 24 hours