Two years in, one habit that's stuck: check the data before you trust it.

I got into digital marketing the way most people do now — curiosity first, formal training after. I completed a Digital Marketing with AI Certification from Webskitters Academy and Webskitters Technology Solutions Pvt. Ltd., and I'm still working through my bachelor's degree alongside client work, because I'd rather learn by running real campaigns than wait until everything's "finished."

My first real experience came at Bluconnet Media, then Tapvera Technologies, where I worked as a Digital Marketing Executive handling social media, Meta Ads setup, and client reporting. That's where I learned the unglamorous part of this job — the tracking, the reporting, the follow-through that most people skip.

Right now I work as a Digital Marketing Specialist handling branding at Nucleus Media & Advertising, where I run Meta Ads campaigns for healthcare clients — hospitals and wellness brands across Bihar and West Bengal. A lot of that work is Click-to-WhatsApp lead generation for hospitals running government health schemes like Ayushman Bharat, which means the targeting and the language both have to be right — there's no room for generic, translated ad copy when you're talking to a Hindi-speaking, Tier-2/3 city audience about their health.

Two years isn't a long time in this field. But it's been two years of actually running accounts — not just watching dashboards. I still check every report before I send it, still ask what a number actually means before I call it a win, and I plan on keeping that habit no matter how many years get added to it.

If you're looking for someone who'll tell you what's working honestly, even when it isn't flattering — that's the kind of marketer I'm trying to be.

years later that's still the whole job.